This is a cathartic email for those in startup land. I just came out of a 3-hour product-brainstorming meeting that I thought was going to last 20 minutes.    The topic, user registration for people part of an enterprise.

Why did I misjudge it so much?  Well, because I just had to harness much of the last 5 years of my life.   Nah, not harness, rather pour freezing cold water on all we tried to master…

As many of you know, I’m now back in enterprise land (transportation) after 5 years in consumer web and mobile.

Consumer web and mobile registration philosophy – get em in quick, make it simple

Enterprise registration philosophy (especially with cash) – tread carefully, checks and balances for fraud and organizational hierarchies.  Especially when dealing with payments.

Oy vey!   That sure kills the simple on boarding buzz.    More like a WWE smackdown.

Anyway, were combining the best of both worlds here. Yet, if you love chatting about this stuff hit me at evanschumacher@gmail.com C’mon you know you love it.

Ok back to the battle, I feel better